Thursday, 24 December 2009
Web design, aim to make our shop floor virtually, the stairs designed as a main focal point aiming to invite the customer in to the store. The scrap book look was a direct reflection of Urban Sparks fun, energetic personality. Textures and objects that came in to contact while the growth and development of the products took place, ultimately this created the brands identity. The dinosaur and guinea-pig reoccurring within the brands other mixed media work.
Imagery created in Photoshop and Illustrator programs, with mostly freehand drawing and photographs taken from the Urban Spark photo shoot. When the products are viewed the background tone darkens slightly to make products stand out, having a more toned down effect not distracting the eyes from the products.
Packaging design for the first urban spark collection, keeping our earthy branding with recycled products making badges out of off cuts and using recycled boxes, This packaging has gone down really well with the Urban Spark customers as it feels like they are receiving a present from us!
Design also intent aim “to play” with, ease nerves and stress, more popular with a younger market.
First design for necklace, but sample worked more functionally as bracelet. Available colors; green, green and purple. Nickel free metal with silver coating made from molds. Put in to production 2009 in bulk order, two samples needed to clear design.
The aim of the video viral campaign was to shock our customers, to get some interest while upholding a positive fun attitude. To explain what our brand is about, letting lose and having fun and the ending making the viewer laugh. We had an extremely talented director "William McGregor" to direct and create the video, the shoot days where after hours in a local children’s indoor play arena. The advert was finished within two shoot days on a small budget.
Thursday, 18 June 2009
After visiting Brazil I was amazed by the diversity of class, the contrast of rich and poor. The majority of the city is made up of shanty towns (slums) called Favelas, out of these 700 Favelas 300 are said to be run by drug gangs.
I discovered that in the drug trade children as young as 8 are recruited by the drug lords as they are an unlimited resource and exempt from prison making them highly desirable.This is why I have dedicated my project to the Favelas, all the pieces I have made are created out of discarded materials such as flyers, letters, student notes and even drug wraps, all of which I found on the floors of brazil; much like the shanty homes themselves they have been pieced together to make something beautiful.These magnet badges are meant to inform people about the negative aspects of drug culture present in the Favelas, challenging people’s intellect and provoking them to think more deeply about what they indulge in.
This is not endorsing drugs but trying to ensure that people are more educated in the UK, learning about where drugs come from, in terms of manufacture and distribution and the detrimental impact on desperate or innocent Juveniles.
Overall the intention is to produce tangible and desirable items that will highlight the harsh realities of drugs and the effects the drag trade has on other cultures.
Donations will be given back to the organisations that help teach and give pride to the children of the Favelas. From the feedback I received it seems that drug education tackles wrong aspects and that scare tactics are not a modern way of approaching problems, controlling drug abuse is vital, but showing support buy educating yourself is more empowering!
Posted by Nikki Lazer at 04:14
A well-motivated positive individual is highly organized and uses time efficiently. An enthusiastic, dedicated person, who enjoys assisting people, upholds a professional and polite attitude and can deal with high workloads and pressure. Has a passion for travelling and other cultures, hopes to travel extensively in the future. Enjoys spending time with friends and family, art, music and being involved within community events.
Awarded July 2008, University Of Portsmouth
BA Hons Three Dimensional Design
· 2.1 with honours
Final major project consisted of a charitable idea creating accessory pieces made from found objects in Brazil, creating current trend object that where desirable but also had in-depth meaning to their orientation. Final project resulted in creating/organising a charitable event which sold out after the final end of year exhibition.
Awarded July 2005, Cambridge Regional College
National Diploma Art & Design Crafts
· Distinction, Distinction, Distinction
· B Grade
Awarded July 2003, Swavesey Village College
GCSE Grades (obtained nine) Math B, English C, Science C,C
Work Experience (paid)
June 2008 - December 2009
Designer/Assistant (Urban Spark LTD)
Employed to help build visual aspects for a fashion brand, creatively assisting a business entrepreneur. Roles included; sourcing factories abroad, overlooking factory production in China, general stock control, advertising and PR, creating promotional weekly newsletters for HML. Working answering phones from customers and business partnerships overseas, dealing within tight deadlines within a busy fast pace office environment. Working efficiently with Chinese and Indian factories, most notably inspecting two factories last December in China, working on developing our products with their production teams. As the only full time designer hired by the Urban Spark company worked mostly on own initiative, but at times worked and directed a team of five. On filming and shoot days the team number varied.
June 2008 – July 2008
Student Leader Summer Work (University of Portsmouth)
· Teaching Lessons in Paper making and design for jewellery. Leading a small group of children aged 14-16 through various activities.
May 2007 - September 2008
Marketing Department (University of Portsmouth)
· Advising potential students about the University of Portsmouth, giving honest one to one advice as well as presentations concerning learning and the student experience.
· Administration duties.
May 2007 - September 2008
Resident Assistant (University of Portsmouth)
· Assisting first year students settle in to halls of residence, acting as a welfare officer to students dealing with their problems and needs.
· Organizing emergency and safety procedures.
· Working with necessary administration tasks throughout the year.
February 2007 - September 2008
Sports Assistant/ Receptionist (University of Portsmouth)
· Assist on reception desk, dealing with customer queries, phones, bookings and sports change-over
· Administration duties
Work Experience (voluntary)
London Fashion Week 2009 SS Collection (Dressing models)
· Henry Holland
· Peter Pilotto
· Christopher De Vos
London Fashion Week 2008 AW Collection (Dressing models)
· Vivian Westwood (Red Collection)
· Henry Holland
· Basso & Broke
· Peter Pilotto
Graphic design: My New Best Friends Fashion event in London for The Children’s Trust August 2009. Creating a new logo design for the lifestyle website and brand, developing the new website images and general media work.
Oxfam: One day’s work experience at Oxfam headquarters with their creative ideas team, focusing one of my charitable designs from University. Learning about advertising campaigns and how to develop a personal relationship with customers as well as creating knowledge about other vital campaigns within the charity. Volunteered at festivals with Oxfam (Glastonbury).
New Music Society: Two years experience advertising, organizing and creating dance music events/ brand in Portsmouth. Creating logo designs, flyers, merchandise T-shirts, badges, banners, member’s cards and tickets. The most recent event was a RubberDub boat party using a budget of £6000 for 300 guests, funded from two years worth of smaller events. We also organized parties for student fundraisers and children’s charities in Mexico.
Graphic Logo & Branding Design: Creating a logo design and banners for dance nights in Southsea, including Subrender and The Drum and Bass Society.
Sifer Graphic Design, Portsmouth: Experience in developing and processing clients ideas and needs involving graphics, working on a sports manual for the University of Portsmouth Sports Science Department creating graphics and illustrations, including naming a health manual ‘Morph-it’ to be sold and distributed free within the NHS.
HEC (Halls Executive Council): Assisting first year students in Rees and Burrell Halls to run and develop their own council, assisting them to hold social events, organize student programs i.e. safety and awareness, assisting students evaluate their own budgets and investments in to hall facilities. I also created their first Halls Newsletter, providing information for starting university life, helping promote and highlight campaigns about fair trade and dangers of excessive binge drinking.
Portsmouth City Council: Developing and promoting a council volunteering event to university students, a team project involving research and marketing. My main duties were graphic design related.
T-shirt Man: Work experience helping to understand marketing and ordering procedures of goods and designs within a t-shirt company. Focusing on fair trade cotton clothing and pricing products
Purple Door, General Volunteering: Portsmouth Council Strategic event, assisting organizations find their stalls and parking availability. Set Up For Life, promoting careers advise to fellow student, encouraging community involvement. Up For It Children’s Association, Water Front Festival, school discos, working and advising secondary school children at career events. Highbury College Business Fair, assisting student’s creatively making board games. Festival of Christmas, organizing Santa’s grotto as well as assisting other members of staff. First Over St Mary’s Brownies, young leader for five years.
Additional information: Volunteering award from Portsmouth Students Union 2008, Extra Curriculum Unit in BSL Sign Language 2008, Duke of Edinburgh Bronze Award 2005, Foxglove Art Award from Swavesey Village College 2005, First aider course 2007, Fluent in Adobe Photoshop and knowledge of Illustrator.
References available on request.