Thursday, 24 December 2009
Web design, aim to make our shop floor virtually, the stairs designed as a main focal point aiming to invite the customer in to the store. The scrap book look was a direct reflection of Urban Sparks fun, energetic personality. Textures and objects that came in to contact while the growth and development of the products took place, ultimately this created the brands identity. The dinosaur and guinea-pig reoccurring within the brands other mixed media work.
Imagery created in Photoshop and Illustrator programs, with mostly freehand drawing and photographs taken from the Urban Spark photo shoot. When the products are viewed the background tone darkens slightly to make products stand out, having a more toned down effect not distracting the eyes from the products.
Packaging design for the first urban spark collection, keeping our earthy branding with recycled products making badges out of off cuts and using recycled boxes, This packaging has gone down really well with the Urban Spark customers as it feels like they are receiving a present from us!
Design also intent aim “to play” with, ease nerves and stress, more popular with a younger market.
First design for necklace, but sample worked more functionally as bracelet. Available colors; green, green and purple. Nickel free metal with silver coating made from molds. Put in to production 2009 in bulk order, two samples needed to clear design.
The aim of the video viral campaign was to shock our customers, to get some interest while upholding a positive fun attitude. To explain what our brand is about, letting lose and having fun and the ending making the viewer laugh. We had an extremely talented director "William McGregor" to direct and create the video, the shoot days where after hours in a local children’s indoor play arena. The advert was finished within two shoot days on a small budget.