Thursday, 24 December 2009

Web Design

Web design, aim to make our shop floor virtually, the stairs designed as a main focal point aiming to invite the customer in to the store. The scrap book look was a direct reflection of Urban Sparks fun, energetic personality. Textures and objects that came in to contact while the growth and development of the products took place, ultimately this created the brands identity. The dinosaur and guinea-pig reoccurring within the brands other mixed media work.

Imagery created in Photoshop and Illustrator programs, with mostly freehand drawing and photographs taken from the Urban Spark photo shoot. When the products are viewed the background tone darkens slightly to make products stand out, having a more toned down effect not distracting the eyes from the products.

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